Current Role
Marketing Communications Manager Big Brothers of Greater Vancouver
Driving integrated marketing, media storytelling, and campaign strategy that builds trust, grows engagement, and delivers measurable community impact across Greater Vancouver.
Focus
Human-centred storytelling, campaign performance, and cross-channel brand communications.
- Nonprofit and mission-driven organizations
- Creative production and visual storytelling systems
- Campaign execution and performance optimization
What I Lead
Leading integrated campaigns and media programs from strategy to measurable results.
- End-to-end campaign strategy and execution
- Paid and organic growth initiatives
- Media, editorial, and narrative development
- Visual and cross-channel creative direction
Impact
Turning real stories and mission-driven work into measurable engagement, donor response, and program visibility.
- 2× volunteer applications within one year
- Developed and launched 5-year marketing operational framework
- Implemented AI-enabled automation
Selected Works
A sample of various writing and productions.